Samsung Galaxy S9 codenamed “Star” goes into development

Samsung Electronics has reportedly started working on the next entry in its “S” flagship series. The tech giant is said to already be in the early development phase for the Galaxy S9, which is scheduled for release early next year. This means Apple’s biggest rival is currently working on two flagship phones, the Galaxy S8 successor and the highly anticipated Galaxy Note 8.
On Tuesday, South Korean publication The Bell learned that Samsung has started planning and developing the Galaxy S9 earlier than expected. Just how early? The company is said to have started three to four months ahead of the usual schedule of the Galaxy S smartphones. In fact, the handset has already been given a codename, which is “Star.”
It’s not clear why the tech giant chose “Star” as the internal name of the Galaxy S9. When Samsung was in the process of creating the Galaxy S8 and Galaxy S8+, it used “Project Dream” as the codename for the project. The reason for that one, as revealed by executive director Kim Hye-deok, was the company’s “dream to overcome Apple.”